Privacy Policy

This policy explains what information we collect when you use Rift & Reef, why, and what your choices are. We’ve written it in plain language.

Who we are

Rift & Reef (“we”, “us”) is an independent travel guide to East Africa. We don’t sell or operate trips. You can reach us at hello@riftandreef.com.

What we collect

Newsletter form. If you subscribe, we collect your email address and, optionally, your interests.

Emails you send us. If you email us, we receive your email address and whatever you include in your message.

Website analytics. We use Cloudflare Web Analytics, which doesn’t use cookies and doesn’t track individual visitors. It records anonymous statistics such as page views, referring sites, country and device type.

Server logs. Our hosting provider may keep standard server logs, including IP addresses, for security and troubleshooting.

We don’t ask for passport details, payment card numbers or health information through the website, and we don’t take bookings.

How we use it

• To send the newsletter, if you’ve subscribed, and to remove you when you unsubscribe.
• To reply to emails you send us.
• To understand which pages are useful, and to improve the site.
• To keep the site secure.

Legal bases

If you’re in the UK or European Economic Area, we rely on your consent (newsletter) and our legitimate interest in replying to messages, improving the site and keeping it secure.

Who we share it with

We share information only where it’s needed to run the site:

• Our hosting and form provider processes form submissions and site traffic on our behalf.
• Email and analytics providers process data under their own privacy policies.

We don’t sell your data. We may disclose information if the law requires it.

Booking partners and affiliate links

When you click a link to a booking platform or other partner, such as Viator, you leave our site. The partner may set its own cookies and collects the details you give it, including for any booking, under its own privacy policy. We don’t control that and don’t receive your booking or payment details. We may receive anonymous information about bookings so we can be paid a commission. See our affiliate disclosure.

International transfers

Our providers may process data outside your country, including in the United States. Where this applies, we rely on appropriate safeguards.

How long we keep it

Newsletter data is kept until you unsubscribe. Emails are kept for as long as needed to deal with your message. You can ask us to delete your data at any time.

Your rights

Depending on where you live, you may have the right to see the personal data we hold about you, correct it, delete it, object to certain uses, withdraw consent and complain to your local data protection authority. Email hello@riftandreef.com and we’ll respond within a reasonable time.

Children

This site isn’t aimed at children under 16, and we don’t knowingly collect their data.

Changes

If we change this policy, we’ll update the date at the bottom of this page.